The Nature of Work

Why do we work? What do we expect to get out of it? What motivates us to keep going back; to get out; or to strive for the next level? These are questions that many people ask themselves every week, even every day as they return to the fray. This edition of Working Nation - The Nature of Work - seeks to explore these themes in depth and looks at how the various answers change with our age and experience.

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Overdoing the generation gap

Interesting article in today’s Times based on an interview with leading internet and society thinker Don Tapscott. His premise - backed by his research - is that businesses have a great deal to learn from the Internet savvy youth of today. Supporting his new book Grown Up Digital the article has 8 tips for businesses to help them deal with and benefit from the emerging ‘net gens’. These chime with much of what we found in our research, Read more…


What is flexible working?

A very interesting post from Prof. Peter Thomson at Henley looks at the way most current workplaces are structured around time = money, rewarding time spent on a task rather than the outcome of the task. This made me consider a number of definitions of flexible working - and what they mean to different age groups. I beleive that there is significant confusion between: Flexible working, Flexi-time and Remote working. Read more…


A view from HR

The Working Nation series has always tried to see issues, trends and opportunities in the world of work through the eyes of workers and managers. This has helped us to give useful insights to individuals stiving to succeed in their own careers and lives, and to businesses looking to develop thier staff and succeed in their corporate goals. This report is no different, and so we thought we’d get the insights of a specialist in the HR sector. I visited Vodafone’s HQ in Newbury to speak to Matthew Brearley, Head of HR Read more…


Editors choice

At Vodafone we have been producing Working Nation for quite a few years now. Occasionally colleagues and customers ask me why.
Welcome from Mark Bond