Overdoing the generation gap
Interesting article in today’s Times based on an interview with leading internet and society thinker Don Tapscott. His premise - backed by his research - is that businesses have a great deal to learn from the Internet savvy youth of today. Supporting his new book Grown Up Digital the article has 8 tips for businesses to help them deal with and benefit from the emerging ‘net gens’. These chime with much of what we found in our research, Read more…
